Thanks, Betty. You saved my life.
From Chapter 2 of the Feminine Mystique:
In the early 1960's McCall'shas been the fastest growing of the women's magazines. Its contents are a fairly accurate representation of the image of the American woman presented, and in part created, by the large-circulation magazines. Here are the complete editorial contents of a typical issue of McCall's(July 1960):
1. A lead article on "increasing baldness in women." caused by too much brushing and dyeing.
2. A long poem in primer-size type about a child, called "A Boy Is A Boy."
3. A short story about how a teenager who doesn't go to college gets a man away from a bright college girl.
4. A short story about the minute sensations of a baby throwing his bottle out of the crib.
5. The first of a two-part intimate "up-to-date" account by the Duke of Windsor on "How the Duchess and I now live and spend our time. The influence of clothes on me and vice versa."
6. A short story about a nineteen-year-old girl sent to a charm school to learn how to bat her eyelashes and lose at tennis. ("You're nineteen, and by normal American standards, I now am entitled to have you taken off my hands, legally and financially, by some beardless youth who will spirit you away to a one-and-a-half-room apartment in the Village while he learns the chicanery of selling bonds. And no beardless youth is going to do that as long as you volley to his backhand.")
7. The story of a honeymoon couple commuting between separate bedrooms after an argument over gambling at Las Vegas.
8. An article on "how to overcome an inferiority complex."
9. A story called "Wedding Day."
10. The story of a teenager's mother who leerns how to dance rock-and-roll.
11. Six pages of glamorous pictures of models in maternity clothes.
12. Four glamorous pages on "reduce the way the models do."
13. An article on airline delays.
14. Patterns for home sewing.
15. Patterns with which to make "Folding Screens--Bewitching Magic."
16. An article called "An Encyclopedic Approach to Finding a Second Husband."
17. A "barbecue bonanza," dedicated "to the Great American Mister who stands, chef's cap on head, fork in hand, on terrace or back porch, in patio or backyard anywhere in the land, watching his roast turning on the spit. And to his wife wit without whom (sometimes) the barbecue could never be the smashing summer success it undoubtedly is . . ."
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