Kudos to KSL.com for the correct capitalization. And, the article manages to skip the "Pagans don't eat babies," trope.
However, I'd like to propose a tweak to this:
What do Pagan's believe exactly? That's hard to pin down. Gold says a lot of different philosophies and beliefs are accepted under the umbrella of Paganism, and he admits these beliefs are not always accepted by everyone.Well, then, help them to understand, rather than invoking negative framing.
"There is a stigma to the word ‘Pagan.' If people really understood what it meant to be Pagan, I don't think there would be such a stigma to that word," Gold said.
"What do Pagan's believe exactly? That's hard to pin down. Gold says a lot of different philosophies and beliefs are accepted under the umbrella of Paganism. In general, though, Pagans believe in the sanctity of the Earth and are open to various forms of deity"?
This article illustrates a point to which I keep returning. If you're going to talk to the media, you need to be prepared. "What do Pagans believe?" is the sort of question that any reporter is likely to ask a Pagan, regardless of the specific topic of the article. You can anticipate it and be prepared with a one or two sentence answer that focuses on the positive. There's no need to discuss any stigma. By providing a simple answer, you'll help people to understand Paganism in a way that ameliorates any such stigma.
Picture found here.